Avoid Costly Troubles Caused By Marketing Mistakes

Marketing is key part in business. You have to apply effective strategies and create the right plan to boost your business through marketing process. However, techniques and strategies in marketing constantly change. It is inevitable so you have to adapt to every change. It is not an easy feat because most entrepreneurs end up getting confused as to what truly work for their business marketing. Some of them end up choosing things they should avoid and lead to costly disaster. 

Marketing mistakes leading to costly consequences to avoid

Business industry don’t have stagnant flow. Changes are inevitable and mistakes are sometimes to be expected. However, there are marketing mistakes you can actually avoid to prevent from any costly consequences in the future. 

Avoid Costly Troubles Caused By Marketing Mistakes

Forgetting to define your customers

One of the most important keys for your business success is your customers. Thus, it is important to define your customers from the beginning. Without knowing what define your customers, the marketing strategies you have planed have high potential to fail. The marketing strategies should be made and planned based on your customer’s interest and needs. 

Forgetting the regular tracking

Forgetting the regular tracking of your marketing campaign is a costly mistake. Tracking the marketing campaign is important so you know what the result is. This way, you will know what to do. Not to mention that your marketing campaign cost you money. If you don’t track them, you don’t know whether or not it’s worth your money. 

Not having consistency

Not consistent enough is also one of the most common mistakes in marketing. You have to be consistent in creating and developing your brand. Your imagery, your message, and your value should be consistent so that your brand won’t lose its initial impression. You have to stay consistent in your branding even if you start using different or more platforms. 

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Spending and unrealistic expectation for return

Spending excessively, thinking that you will gain more. Effective marketing strategies don’t always involve big money. Sometimes, the strategies that cost the least, work more wonderfully. The focus of your marketing strategies should be a long term success. Make sure that your strategies have lasting impressions. Also, it is important to target specific audience instead of trying to reach everyone that cost you unnecessary excessive budget. 

Relying fully on digital marketing strategy

It is true that with how the world works today, you cannot deny the role of technology. We are living in digital world. However, it doesn’t mean you should rely on digital marketing strategies entirely. Marketing decisions are not made solely based on digital strategy because it is still limiting. The best strategy is to use digital strategies while investing in the relationship. 

Ineffective use of time

Wasting too much time on analyzing and researching without taking any action is also a marketing mistake you should avoid, it can lead to costly problem for your business. What you can do is make decision based on the data you gather and run with it. Then, you can make some adjustment  to your marketing strategies along the way. 

Komodo Diving Liveaboard Guide: Breaking Misconceptions

Have you already tried diving? If you did, then congratulations on discovering a new exciting activity. But if you haven’t, you are probably hesitant or afraid because of some of the misconceptions about diving that you heard. Being in Komodo diving liveaboard would be such a waste if you are not willing to try diving at all.

Komodo Diving Liveaboard Advantages

Komodo Diving Liveaboard Guide: Misconceptions About Diving

Most of you probably already know about the diving license. Basically everyone who is willing to dive in the open water must have this license in order to be allowed to go alone. But when you are diving from a liveaboard, you don’t need to own one to try diving because a professional master diver Is included on the boat trip to guide and accompany the guests.

But even with that advantage, some people would still hesitate to try. It is mostly because of the fear that came from the rumors or each person’s paranoia. So to ease your mind, we are going to debunk some misconceptions that you might still believe!

Diving is a dangerous and extreme sport 

Because diving requires you to go deep in the underwater, people will think that it is some kind of extreme sport. This cannot be further from the truth because the gears and equipment that you are required to wear are enough to withstand the water pressure and protect you from drowning.

You also don’t need to do any tiring actions while diving aside from moving slowly underwater, so even if you don’t have a lot of stamina you can still enjoy diving.  

You have to be able to swim before joining Komodo Diving Liveaboard

Komodo Diving Liveaboard Guide: Misconceptions About Diving

Swimming skill does help, but it’s actually not required in order to try diving. That’s because you are equipped with an oxygen tank in your back, so you don’t need to hold your breath at all while you are underwater. Besides that, while diving you also don’t need to move your arm to propel your body forward, only need to move your legs.

Since swimming is basically about controlling your breath and studying the strokes technique, it’s clear that without the knowledge of it you can join diving just fine.

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Expensive equipment

While this is true for personal use, if you are on Komodo diving liveaboard the complete gears and equipment for diving are already provided by the charter for guests. Depending on the liveaboard, it may be free or you are charged with a moderate fee. That’s why you don’t need to think about bringing your own equipment to go diving.

If you are really interested in purchasing diving equipment for personal use, try to invest in it for a long period of time. It means don’t just buy everything on the get-go, buy several parts like the goggles, fins, wetsuit, etc. separately when you have the money. You can also rent the equipment first in some shops, don’t forget to consult professionals as well regarding which equipment best for you.

Tips To Stay Healthy For Entrepreneurs

Self-care is important matter yet it is also something that most entrepreneurs forget to do. With all the hectic of managing business and facing many challenges, it is easy for entrepreneurs to get lost when it comes to self-care. Managing business often make entrepreneurs forget to manage their own health. It is essential for you to manage your health attentively just like what you are doing to your business. You cannot afford to take time out of your business. Jeopardizing your health will affect negatively to yourself and your business. 

Tips To Stay Healthy For Entrepreneurs

To be a healthy and successful entrepreneur

There is no point to be a successful entrepreneur if you cannot enjoy it because you are sick. Thus, being a healthy, successful entrepreneur should be your goal. Thus, it is worth it at the end. There are things you can do to improve your self-care and manage your health better, such as.

 Set your work area

Set your work area to be comfortable and make you focus on your job better. Choose chairs that can keep you on the right posture during work. It is better to remove things that can distract you from your work. Choose a workspace that is quiet and clear so you are less distracted. It is highly recommended to not make a space for sleeping in your workspace. If you need time to relax or take a break, set different room. This way, you are less prone to stress. 

Be more selective in what you eat

Tips To Stay Healthy For Entrepreneurs

There is no really need to be on a strict diet to be healthy. the key is to put the right structure to ensure you have three meals a day. If necessary, you can plan your meals ahead so you know what to store in your fridge. Breakfast, lunch and dinner are basic meal time. Even if you work from home doesn’t mean you don’t need to eat regularly. It is also recommended to snack on something healthy such as fruits, nuts, crackers, etc. 

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Regular breaks

Take regular breaks especially if you tend to work for hours in a day. Extending your work hours won’t increase your business productivity. You have to perform at your best to do so. To stay in your best performance, make sure you stay hydrated. it is better if you don’t put your water next to your desk. Thus, you can get up from your chair to drink. When you feel like you cannot think anymore, take a break even if you just took it two hours ago. Take power nap if you necessary. 

Do not forget to exercise

You don’t have to exercise like an athlete to stay healthy and fit. If you think you don’t have much time to exercise due to your work, do something that you really enjoy. For example, you can go take a walk in the morning, cycling in the afternoon, or simply set a yoga mat to stretch and relax. Physical exercise can help clear your mind and manage your stress level. 

Top Tips for Staying at Surf Camp in Bali!

Looking forward to stay at surf camp in Bali for your next surfing trip? Here are some insightful tips and considerations to help you decide. 

Some surf camp in Bali are not inclusive

Top Tips for Staying at Surf Camp in Bali!

When you think about surf camp, you might be thinking about staying at a surfing house where you will be heading for surf lessons every morning and come back for leisure rests in the evening. Well, that’s correct. But if you have done your research, you will know that some surf camp in Bali do offer a not all-inclusive accommodation. You can always book an all-inclusive accommodation, but you have the choice of purchasing the lessons and gear rentals separately. This give you freedom to experience other places. To stay at other villa but to enjoy the surfing lessons from this surf school. It’s also perfect for someone who is travelling with a non-surfing partner. However, for those who want it practical and whose goal is getting stoked, staying in an all-inclusive surf camp could be the ideal option. 

The cultural immersion at surf camp is amazing

Food is the easiest and tastiest way to experience a new culture. And this should be happening during your stay in Bali. Those surf camp in Bali that run by the locals know how to present the best of Bali. Breakfasts are usually kept simpler and lighter, and tend to follow the western style. But expect to have delicious homemade Indonesian food for lunch. One taste and you will be craving for more. You can also see them doing the morning prayer rituals everyday with all the incense, colourful offerings, and stuffs. However, remember that this is not a public attraction. Always ask for permission if you want to take pictures. 

You can stay at women only surf camp

Top Tips for Staying at Surf Camp in Bali!

Want to get surrounded by powerful girls gang during your surf trip in Bali? Look for a women only surf camp. These surf camps are specifically designed to be a safe place for woman to thrive and grow their surf potentials. It’s also a perfect choice if you feel more comfortable getting surrounded by woman-only peers due to religious/ social reasons. 

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Dry season is the best season

Though you can surf in Bali practically at almost any given time of the year, the dry season in still the best season. You don’t have to worry about the rain, the tides, the swells, and you got plenty of sun. April to October is the best time to visit this Island of God for some quality surfing! 

Look for less-crowded surfing hotspot

Almost all beaches in Bali are surfing beaches, so you can practically stay anywhere and go surf! However, beginners are most likely be more comfortable to learn surfing at Kuta, Legian, Seminyak, and Canggu. Now, these regions are also hella popular for mainstream holiday, so the beach could be packed with tourist. Especially Kuta and Legian. If you are okay with that, great. Go ahead. But if you want to have some quality, peaceful holiday, think about going to less popular beaches. If you are an experienced surfers, the choices would be plenty. Jimbaran and Bukit Peninsula are less crowded and they have awesome—yet challenging—waves to conquer. Staying at a surf camp Bali in less crowded coastal spot will feel even more satisfying!

The Right Way To Achieve Financial Goals

Every individual may have different goals that can make them feel happier or more satisfied. In entrepreneurship, setting goal is important even before you start the business. By setting the goals, you know what to do to achieve them. You will know what kind of plan you think will work effectively. However, it is also common for entrepreneurs o miss opportunities due to various reasons. One of the most common reasons is you know the goals but you don’t know where your destination is. For example, your goal in starting your own business is to earn more money. However, you don’t know what to do when you have earned the money. It makes you feel lost and as the result, missed the opportunities to reach the real financial goals. 

Achieving your financial goals

To achieve your financial goals, you need thorough preparation. It is a must and part of the essential you should not skip. Preparation makes huge differences in achieving goals. In business, there is no such thing as over plan because everything can happen. There are still obstacles you may have to face regardless of how thorough you were with the preparations. Thus, preparation is the key for everything including to achieve your financial goals. 

The Right Way To Achieve Financial Goals

Start it today

When you have major financial goal you really want to accomplish someday, begin the plan today. Even if you want to accomplish it within three or five years, you still have to begin it today. You don’t know what things can help you reach your goals sooner. Therefore, you will be more cautious in spending your money. Take this as an example. You set financial goal to buy a dream home within five years. In the year two, you gain profits more than what you expected. You spend the money for expensive vacation instead of saving it. A year later, you find the property that really fits your dream. However, you already used the money for the vacation. Thus, you couldn’t even pay for the down payment and missed your opportunity to buy your dream home. 

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Be patient with your goal

Another thing you can do to achieve your financial goals is to be patient. Instead of rushing everything just because you want to reach your goals sooner, build your patience. This is an example. You set goal to buy a dream house in particular area. Within a few months, your business is doing very well. A week later, you find an ads of property being sold near your dream location. Thus, you buy it immediately because you don’t want to miss the opportunity. A few months later, there is an ads of property in your dream location. However, you already bought a house nearby. If you were being more patient to wait few moments later, you might be able to buy the house at your dream location. You have to believe that your goal will happen and saving it for now instead of rushing it. When the right circumstances come, you can act quickly.

Getting A Holiday in Algarve Surf Camp!

The Algarve of Portugal seems to be made of breathtaking surf spots, beautiful seaside villas, plenty of sun, delicious Portuguese food, and plenty of breathtaking surf spots! Jaw dropping beaches laced up Algarve’s coastline. With something always cooking in the ocean, Algarve is a favourite among surfers—especially beginners and intermediate. The Algarve is blessed with great weather and manageable waves which is ideal for anyone who just start learning to surf. The intoxicating chilled atmosphere in its town and scenic coastal villages make it just perfect for surf holiday. Staying at Algarve surf camp is an obvious choice if you come for the surf. So pick up your board and head to Algarve to have some of the best surf for life. Here are some essentials you might need to know before going to Algarve. 

Getting A Holiday in Algarve Surf Camp!

Booking your Algarve surf camp

There are lots of ways to book a surf camp there. You could always go straight to Algarve first and find a suitable surfing camp after that. That means you need to stay at least one night in a regular hotel before going directly to the surf camps’ offices and see the packages. This allow you to ask question directly with the representatives or making a deal. You can see with your own eyes the real condition of the surf camp before actually booking. While this option gives more “trustability “, honestly it’s not the most convenient. Especially if you live on the country (or other side of the earth). You might want to consider looking up online. There are lots of trustable websites offering the best of surf camp—and sometimes on best price, too. We really recommend Nomad Surfers to book your Algarve surf camp. They have complete informations of the surf camp, price, packages, facilities, to a glimpse of rooms and life at the surf camps through galleries of photos.

How to get to Algarve

Getting A Holiday in Algarve Surf Camp!

If you come from the overseas, travelling by plane will be the best option. The closet airport to Algarve is in Faro, the capital. If you can’t find a direct plane to Faro, you can get to Lisboa and get a connecting flight to Faro. You can also fly to Seville and just drive to Algarve if the connecting flight is too expensive for you.

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How to move around Algarve 

If you book at surf camp in Algarve, you will pretty much live 90% of your holiday on it. Some of the surf camps would even offer a guided tour to the city or dropping you off to famous landmarks. However, you can still do your little independent exploration outside the surf camp if you want to. The easiest way is hiring a rental car or hailing a taxi though the latter could be a bit expensive. You could also get around by train—which is cheap and fun. You get plenty of scenic landscape along the journey. However, not all beaches or point of interest in Algarve are not reachable by train. You might to rent a bike or ride uber to get to the destination. Bus is another option you can take to get around major towns in Algarve. It’s affordable, though the network is quite limited. 

Words That Make Your Customers Happier

Building a healthy, positive, long-term relationships with customers is necessary. Your customers is the key of your success after all. Keeping them happy and satisfied with your product and service quality is essential. However, it is also important to make them feel happier and valued even outside of the purchase period. That way, customers will trust your brand’s credibility even more. It can make them more loyal to you because they are happy and feel appreciated. 

Words That Make Your Customers Happier

The right words to make your customers happy

Keep in mind that building long-term relationships required two-way communication between you and your customers. It is essential to reach mutual understanding. Reaching personal relationship with customer is not easy but not impossible either. You need the right approaches to achieve the goal. Also, it is important to pay attention more to the wording you use while interacting with your customers. 

Words are powerful weapon that can wither save or kill. Choosing wrong words or phrases can make your customers distance themselves from you. Thus, make sure that you have a customer service team and support who know what words and phrases that should use to make customers happier and feel more appreciated.

Words That Make Your Customers Happier

Words that show your etiquette and sincerity

Choose wise words that show your etiquette and sincerity. It is common to face rude customers. don’t use rude or harsh words to handle them. In fact, use nice phrases that can help sooth their tension or emotional state.  You can apologize first as the introduction to appease their temper. Then, use the words to address their inconvenience such as ‘thank you for your patience’ or ‘we are sorry for the inconvenience, thank you for bearing with us’. those kind of words are more soothing which minimize the chance of further arguments.

Words that show empathy towards your customers

Choose the words that emphasize your empathy towards your customers. Also, make sure that you let them know that you understand their problems. It is wise if you repeat their problems so their no gap for misunderstanding in addressing the issue. You can use the word ‘let me make sure I understand the problems correctly. Previously you stated that….’ those kind of words can also show your attentiveness in listening to their problems. 

Words that show that you are trying

Try not to use words that indicate you give up on your customers even if you don’t know what to do anymore to clarify the issues. You can use words ‘let me find out for you’ instead of saying ‘I don’t know’. It is to reassure them that you won’t abandon them. You can explain tell them you need few minutes to consult someone in order to give better solution. If you still can’t find the right way to fix the problems, or your customer’s expectation is too unrealistic, offer them alternatives. You can use words such as ‘I can’t fix that for you, but here is what I can do to help you’.

Why Heading to Surf School Portugal is Best for Your Winter

Let’s be honest. Winter is fun only when it’s around Christmas and New Year celebration. Most of us love the building excitement, the first snow, the carols, and steamy delicious dishes fresh from the kitchen. But the rest of the winter? Nah, sometimes it’s just too rough and dark. It’s cold, gray, and uninviting for those whose souls are craving with outdoor adventures. So rather than wasting your time eating leftover turkey or being a semi-permanent couch potato, why don’t you head up Portugal to enjoy some of the best waves in the world?  Surfing, as Portugal’s is famous for, don’t stop during the winter. Surf school Portugal opens and offer the best adventures when the rest of Europe is freezing in cold. Professionals and advanced surfers flocks to Portugal every winter in search of the phenomenal giant winter swells that light up in the west and south coast. So pack up your bag and beat the winter blues. It’s time to escape to the warmer Portugal to have the best time in surf camp for the holidays. 

Why Heading to Surf School Portugal is Best for Your Winter

Surf School Portugal Will Accompany Your First Winter Ride

You have been surfing for years now and you are quite confident with your skill. But you haven’t try the winter surf everyone’s been talking about! Beside, you are craving for something more challenging than the regular surf. You are ready for something bigger—but don’t know how to start. Or how to do it safely. You need someone professional to guide you through Portugal’s giant winter swell. This is just enough reason to spend some time at surf school Portugal during your winter break. They open all year long—and they have the best food to warm you up after the surfing session! Most surfers on the winter surf camp are seasonal surfers looking for the big waves, too. So you can chat along, get valuable insight, or even having group jam session together. 

The Temperature is Sill Quite Warm

We mean, it’s not the tropical Bali or Caribbean which get the sun all year long. But if you are from Europe or North America where winter can get seriously freezing, Portugal is comparably sunnier and warmer. You can even walk barefoot in the beach! The temperature in Portugal stay between 14ºC – 17ºC, so it’s still quite warm to paddle on the sea. Bring your 5mm thick wetsuit, a head cover and gloves, and you are good to go. You might not find the right size of thick wetsuit in the surf school Portugal, so better bring your own. 

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Less Crowds, Bigger Swells, Cheaper Price

Why Heading to Surf School Portugal is Best for Your Winter

Not so many people get out during the winter, so accommodation prices in Portugal are generally cheaper during these times. Many surf school in Portugal do have different pricing between summer (the peak season) and winter (low season). That means cheaper price to stay and get guided to the thrilling waves! Also, the beaches get a little quite than summer. It’s not as empty as its used to due to the rise of Portugal’s popularity as winter surf destination, though. Also, the swells are just bigger, reaching up to 5 meters in a good day. 

Directing Successful Networking As Entrepreneur

Network is part of important factors to the success of your business. As en entrepreneur, you must have realized that the more contacts you have the better. Your business has more chances to success because you can get connected to influential people who can help your business to grow better. Running your own business won’t be easy if you don’t have network. It is good for your business growth and reputation as well. However, network is not something you build overnight just by attending a professional event. It something that requires constant nurture. You also have to keep building it. There is no such thing as have ‘enough contacts’ when it comes to networking. 

Directing Successful Networking As Entrepreneur

Successful networking tips

Networking is not an easy thing to do especially when you think you are not good at socializing or communication. However, entrepreneurship will force you to improve your qualities in those areas eventually. Networking is also important element for your professional growth as entrepreneur. Being young entrepreneur makes networking harder to do. Here are several tips for successful networking.

Don’t pay attention to distraction

Minimize the distraction when networking. Do not wander to personal topics when you are attending networking event. Personal topics have nothing to do with networking that is very much professional. Thus, make sure to minimize personal topics. If the professional topics turn into personal matters, steer it away smoothly. Tell the others that you are not comfortable in discussing personal topics especially in professional environment.

The professional version of yourself

Directing Successful Networking As Entrepreneur

During the networking event, present yourself in professional manner so the people approach you are also for professional reason not for sexual or personal attractions. Carry yourself in professional manners so you will be taken seriously as well. Ooze out your confidence even if your inside is trembling with fear. It will get better the more you experience this situation and circumstances.

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State your intention

Clearly state your intention to avoid any misunderstanding. Interacting with people is not easy. You have to use communication skills and try your best to understand the others. When you are in conversation, be clear on your intentions such as telling the others what topics you are interested or what things you want to learn more in professional fields. It will open up the gate for more valuable information. Clear intention makes clear goals. Thus, the other people understand what you are leading to with the conversation. It can minimize misunderstanding and useless conversation. Establish an agenda for a follow-up. 

A date from networking?

There is a chance that professional meeting turns out to be a date. After meeting in networking event, someone approaches you saying their are interested in you. You take the date and thought it was professional until the other says it’s not. This mostly happens to female entrepreneurs when they attract their male counterparts during networking event. If this happens to you and you realize it only until the date, clearly state your disinterest but in a polite way. If you can turn it into professional discussion then it’s a good thing. 

Komodo Liveaboard Trip: On Ethical Tourism

For those who grow up with cities, buildings, and heavily congested roads all on their life, the Komodo would look like some sort of magical place. All the charming, savannah-covered rolling hills on the barren islands. The dream-like Komodo liveaboard trip, passing emerald ocean and Jurassic-looking landscape. Visiting hidden beaches and having wild sunset. For many travelers, the Komodo is a rare haven to escape from worldly worries and being reconnected with nature. In fact, it’s still very much a sanctuary for the prehistoric, nearly extinct, wild Komodo Dragons.

How to Have Ethical Tourism on Komodo Liveaboard Trip

In regards to its conservation status, you can make your boat trip to Komodo more ethical and sustainable. Follow these simple rules. Lead by example and keep the earth being a kind place for every living creatures. 

Use Only Reef-Friendly Toiletries in Komodo Liveaboard 

By the time you book a Komodo liveaboard, you should know what goes in will go out to the sea. Especially water and liquids from the bathroom. That’s why every passengers are highly advised to use only reef friendly, all natural toiletries product. The Komodo is very famous for its rich and vibrant marine life. Let us keep it that way. 

Discourage People from Disturbing the Dragons

How to Have Ethical Tourism on Komodo Liveaboard Trip

Do you see those park rangers with wooden fork stick that supposed to protect you from the dragons? Yeah, some of them use it to poke the sleeping dragons just to make them walk. They think you will be more interested to see a moving dragons—to show their ferociousness. The dragons just love to nap during the hot day. Much like you! So let them sleep in peace. They are not here for your entertainment. Discourage this behaviour so the park could stay as an ethical and safe space for the wildlife. 

Keep Your Distance from Wild Animals in the Park

The Komodo Dragons are not the only resident inside the Komodo National Park. Here you’ll find water buffalos, boars, deers, birds, and other creatures—all wild. While people naturally keep their distance from the Komodo Dragons (no one wants to get the deadly bite), it’s harder to resist touching the smaller animals. The wild rusa deers and boars are quite docile too, so many tourists want to play around with them. But you shouldn’t. Unwanted human contact can cause them stress or losing too much energy from running away. They are being illegally poached and (legally) hunted by the dragons already, so give them some rest. 

Never Smoke in One of the Islands—or Inside Komodo Liveaboard

Do you know that the lands in Komodo are so dry even the smallest tinder can spark huge fires? never ever smoke within the national park. You don’t want to be the one causing Komodo’s mass extinction. Also, smoking in the Komodo liveaboard is just as dangerous—and if you able to smoke safely, the butts will be dumped to the ocean eventually. Basically, avoid smoking at all.

Always Bring Water Bottle from Komodo Liveaboard to Everywhere

How to Have Ethical Tourism on Komodo Liveaboard Trip

Some ethical Komodo liveaboard know how a single tumbler could save our ocean and they provide it during the trip. If your liveaboard does, then you’re lucky. You just need to remember to refill and take it wherever you go. But it they don’t, you need to bring your own bottles. Never purchase a bottled water unless in emergency. 

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Never Attempt to Throw Any Food to the Dragons

Do you know that the park’s canteen is one of Komodo’s favourite hangout? These seemingly brutal dragons actually love to relax under the shade of the canteens. The canteen are actually lifted, so they won’t able to climb it up anyway. However, some people seems to not having enough brain cells, as they attempt to throw foods at the dragon. Don’t. That would only lessen the wildness of the Komodo dragons—or evoking aggressive behaviour to visitors for food. 

Avoid Single Plastic Use at All Cost

Buying something from the local ‘warung’ food stall? Ask them for no plastic bags. Some Komodo liveaboard pack lunch for their passengers as well, so you might ask them beforehand to make sure the lunches are packed in paper instead of plastic.