Avoid Costly Troubles Caused By Marketing Mistakes

Marketing is key part in business. You have to apply effective strategies and create the right plan to boost your business through marketing process. However, techniques and strategies in marketing constantly change. It is inevitable so you have to adapt to every change. It is not an easy feat because most entrepreneurs end up getting confused as to what truly work for their business marketing. Some of them end up choosing things they should avoid and lead to costly disaster. 

Marketing mistakes leading to costly consequences to avoid

Business industry don’t have stagnant flow. Changes are inevitable and mistakes are sometimes to be expected. However, there are marketing mistakes you can actually avoid to prevent from any costly consequences in the future. 

Avoid Costly Troubles Caused By Marketing Mistakes

Forgetting to define your customers

One of the most important keys for your business success is your customers. Thus, it is important to define your customers from the beginning. Without knowing what define your customers, the marketing strategies you have planed have high potential to fail. The marketing strategies should be made and planned based on your customer’s interest and needs. 

Forgetting the regular tracking

Forgetting the regular tracking of your marketing campaign is a costly mistake. Tracking the marketing campaign is important so you know what the result is. This way, you will know what to do. Not to mention that your marketing campaign cost you money. If you don’t track them, you don’t know whether or not it’s worth your money. 

Not having consistency

Not consistent enough is also one of the most common mistakes in marketing. You have to be consistent in creating and developing your brand. Your imagery, your message, and your value should be consistent so that your brand won’t lose its initial impression. You have to stay consistent in your branding even if you start using different or more platforms. 

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Spending and unrealistic expectation for return

Spending excessively, thinking that you will gain more. Effective marketing strategies don’t always involve big money. Sometimes, the strategies that cost the least, work more wonderfully. The focus of your marketing strategies should be a long term success. Make sure that your strategies have lasting impressions. Also, it is important to target specific audience instead of trying to reach everyone that cost you unnecessary excessive budget. 

Relying fully on digital marketing strategy

It is true that with how the world works today, you cannot deny the role of technology. We are living in digital world. However, it doesn’t mean you should rely on digital marketing strategies entirely. Marketing decisions are not made solely based on digital strategy because it is still limiting. The best strategy is to use digital strategies while investing in the relationship. 

Ineffective use of time

Wasting too much time on analyzing and researching without taking any action is also a marketing mistake you should avoid, it can lead to costly problem for your business. What you can do is make decision based on the data you gather and run with it. Then, you can make some adjustment  to your marketing strategies along the way. 

How Entrepreneurs Can Improve Their Productivity?

Productivity is always viewed as one of the main qualities in business and entrepreneurship. When you lack of it, success seems to be more difficult to reach. Entrepreneur and productivity are correlated. When you are an entrepreneur, your productivity will help you reach your destination more smoothly. In entrepreneurship, everyone is moving so fast. There is no time to be lazying around if you don’t want to be left behind by your competitors. However, improving productivity is more challenging when you have other priorities. 

What to do to improve productivity for entrepreneurs?

How Entrepreneurs Can Improve Their Productivity?

Aside from running a business, entrepreneurs have their own priorities related to their personal life. For example, entrepreneurs who have kids and wife to take care of face more challenges when it comes to productivity. Dividing time is not as simple as it sounds. Feeling overwhelmed is something common for entrepreneurs who have other priorities other than business matters. However, there are also tricks to help entrepreneurs improve their productivity without neglecting other responsibilities or obligations. 

Fix your mindset

It is essential to have the right mindset when you try to improve your productivity as entrepreneur. Feeling overwhelmed is common but it doesn’t mean you should get used to the feeling. In fact, you can change it into something more positive. Instead of feeling overwhelmed, you should be feeling accomplished. That way, your tasks will become easier to handle. You can try by starting with your finished list. The list consists of three tasks you should accomplished in a day. Instead of thinking of what problems you will face, think of the excitement you will feel once you accomplish the task and enjoy the result. This trick will spark physiological response in your body. As the result, you will get less stressed and more focus on your goals. 

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Physical activity to boost creativity

How Entrepreneurs Can Improve Their Productivity?

Build your creativity by physical activity instead of caffeine intake. It is true that caffeine can help your brain to focus more on your tasks. However, it can only do so much. Your health is at higher risk when you are addicted to coffee. Instead of relying your focus and creativity on caffeine intake, it is highly suggested to take a walk even for few minutes. Take a stroll down your neighborhood can help clear your mind. While taking a walk, list of something you are grateful for. It helps build positive thinking. When you think of something you are grateful for, it is easier to not get consumed in negativity. As the result, you are more pumped to improve your productivity. 

Learn from your past success

Try to rewind the times when you were successful in your head. Rewind your mind to dig in memories of when you were able to close the deals successfully. Think of things that helped you success at that time. This may spark something in you. You can also dig in the feeling you felt during your success. The feeling of excitement can help increasing your spirit to do better. It helps stimulate your creativity as well. 

The Right Way To Achieve Financial Goals

Every individual may have different goals that can make them feel happier or more satisfied. In entrepreneurship, setting goal is important even before you start the business. By setting the goals, you know what to do to achieve them. You will know what kind of plan you think will work effectively. However, it is also common for entrepreneurs o miss opportunities due to various reasons. One of the most common reasons is you know the goals but you don’t know where your destination is. For example, your goal in starting your own business is to earn more money. However, you don’t know what to do when you have earned the money. It makes you feel lost and as the result, missed the opportunities to reach the real financial goals. 

Achieving your financial goals

To achieve your financial goals, you need thorough preparation. It is a must and part of the essential you should not skip. Preparation makes huge differences in achieving goals. In business, there is no such thing as over plan because everything can happen. There are still obstacles you may have to face regardless of how thorough you were with the preparations. Thus, preparation is the key for everything including to achieve your financial goals. 

The Right Way To Achieve Financial Goals

Start it today

When you have major financial goal you really want to accomplish someday, begin the plan today. Even if you want to accomplish it within three or five years, you still have to begin it today. You don’t know what things can help you reach your goals sooner. Therefore, you will be more cautious in spending your money. Take this as an example. You set financial goal to buy a dream home within five years. In the year two, you gain profits more than what you expected. You spend the money for expensive vacation instead of saving it. A year later, you find the property that really fits your dream. However, you already used the money for the vacation. Thus, you couldn’t even pay for the down payment and missed your opportunity to buy your dream home. 

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Be patient with your goal

Another thing you can do to achieve your financial goals is to be patient. Instead of rushing everything just because you want to reach your goals sooner, build your patience. This is an example. You set goal to buy a dream house in particular area. Within a few months, your business is doing very well. A week later, you find an ads of property being sold near your dream location. Thus, you buy it immediately because you don’t want to miss the opportunity. A few months later, there is an ads of property in your dream location. However, you already bought a house nearby. If you were being more patient to wait few moments later, you might be able to buy the house at your dream location. You have to believe that your goal will happen and saving it for now instead of rushing it. When the right circumstances come, you can act quickly.

Words That Make Your Customers Happier

Building a healthy, positive, long-term relationships with customers is necessary. Your customers is the key of your success after all. Keeping them happy and satisfied with your product and service quality is essential. However, it is also important to make them feel happier and valued even outside of the purchase period. That way, customers will trust your brand’s credibility even more. It can make them more loyal to you because they are happy and feel appreciated. 

Words That Make Your Customers Happier

The right words to make your customers happy

Keep in mind that building long-term relationships required two-way communication between you and your customers. It is essential to reach mutual understanding. Reaching personal relationship with customer is not easy but not impossible either. You need the right approaches to achieve the goal. Also, it is important to pay attention more to the wording you use while interacting with your customers. 

Words are powerful weapon that can wither save or kill. Choosing wrong words or phrases can make your customers distance themselves from you. Thus, make sure that you have a customer service team and support who know what words and phrases that should use to make customers happier and feel more appreciated.

Words That Make Your Customers Happier

Words that show your etiquette and sincerity

Choose wise words that show your etiquette and sincerity. It is common to face rude customers. don’t use rude or harsh words to handle them. In fact, use nice phrases that can help sooth their tension or emotional state.  You can apologize first as the introduction to appease their temper. Then, use the words to address their inconvenience such as ‘thank you for your patience’ or ‘we are sorry for the inconvenience, thank you for bearing with us’. those kind of words are more soothing which minimize the chance of further arguments.

Words that show empathy towards your customers

Choose the words that emphasize your empathy towards your customers. Also, make sure that you let them know that you understand their problems. It is wise if you repeat their problems so their no gap for misunderstanding in addressing the issue. You can use the word ‘let me make sure I understand the problems correctly. Previously you stated that….’ those kind of words can also show your attentiveness in listening to their problems. 

Words that show that you are trying

Try not to use words that indicate you give up on your customers even if you don’t know what to do anymore to clarify the issues. You can use words ‘let me find out for you’ instead of saying ‘I don’t know’. It is to reassure them that you won’t abandon them. You can explain tell them you need few minutes to consult someone in order to give better solution. If you still can’t find the right way to fix the problems, or your customer’s expectation is too unrealistic, offer them alternatives. You can use words such as ‘I can’t fix that for you, but here is what I can do to help you’.

Directing Successful Networking As Entrepreneur

Network is part of important factors to the success of your business. As en entrepreneur, you must have realized that the more contacts you have the better. Your business has more chances to success because you can get connected to influential people who can help your business to grow better. Running your own business won’t be easy if you don’t have network. It is good for your business growth and reputation as well. However, network is not something you build overnight just by attending a professional event. It something that requires constant nurture. You also have to keep building it. There is no such thing as have ‘enough contacts’ when it comes to networking. 

Directing Successful Networking As Entrepreneur

Successful networking tips

Networking is not an easy thing to do especially when you think you are not good at socializing or communication. However, entrepreneurship will force you to improve your qualities in those areas eventually. Networking is also important element for your professional growth as entrepreneur. Being young entrepreneur makes networking harder to do. Here are several tips for successful networking.

Don’t pay attention to distraction

Minimize the distraction when networking. Do not wander to personal topics when you are attending networking event. Personal topics have nothing to do with networking that is very much professional. Thus, make sure to minimize personal topics. If the professional topics turn into personal matters, steer it away smoothly. Tell the others that you are not comfortable in discussing personal topics especially in professional environment.

The professional version of yourself

Directing Successful Networking As Entrepreneur

During the networking event, present yourself in professional manner so the people approach you are also for professional reason not for sexual or personal attractions. Carry yourself in professional manners so you will be taken seriously as well. Ooze out your confidence even if your inside is trembling with fear. It will get better the more you experience this situation and circumstances.

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State your intention

Clearly state your intention to avoid any misunderstanding. Interacting with people is not easy. You have to use communication skills and try your best to understand the others. When you are in conversation, be clear on your intentions such as telling the others what topics you are interested or what things you want to learn more in professional fields. It will open up the gate for more valuable information. Clear intention makes clear goals. Thus, the other people understand what you are leading to with the conversation. It can minimize misunderstanding and useless conversation. Establish an agenda for a follow-up. 

A date from networking?

There is a chance that professional meeting turns out to be a date. After meeting in networking event, someone approaches you saying their are interested in you. You take the date and thought it was professional until the other says it’s not. This mostly happens to female entrepreneurs when they attract their male counterparts during networking event. If this happens to you and you realize it only until the date, clearly state your disinterest but in a polite way. If you can turn it into professional discussion then it’s a good thing. 

The Idea Of Working Solo And How to Make It Effective

Lots of people say that collaborative effort is more effective in running a business and in general aspect of life. However, every individual may have different preference on this matter. Working together with a team is surely a great way to reach success since you share burden and responsibility. However, there are times when you are the most productive when you work solo regardless of your personalities. Being together all the time while working can lead to less effective result. Collaborative effort will be effective only when it is done the right way. 

The Idea Of Working Solo And How to Make It Effective

How to make working solo just as effective as working in team

In running a business, it is almost impossible to work everything all alone. There is too much on your plate and you only have one body. Therefore, building a team in your effort to run successful business is a smart move. It will help you solve more complex problems that might need solutions from different and multiple disciplines. 

Team working helps improve social nature and skills

However, it is important to know that times to work solo does matter as well. When you work with your team members, it can improve your social nature and skills. It can be a time for you to gain happiness as well. However, working a lone also earn you many benefits. It is good for your mental well-being. Not to mention that working solo can help improve your performance and productivity. Working solo means less distractions. It also provides you more times for self-reflect. Therefore, you know where to improve. By working solo, you will be able to assert your independence. 

Having alone time in team working environment

The Idea Of Working Solo And How to Make It Effective

The problem is, running a business means you are working in a workplace where it’s hardly impossible to stay solo. There will always be people coming to you to ask your opinion, approval, or feedback especially since you are the leader. You are the center of your business empire so having your alone time sounds impossible. However, it is not that impossible.

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Self-reflection 

First thing first, you have to remind yourself why you need alone time. Having alone time doesn’t mean being lonely. You can consider it as a period for self-reflection, rejuvenation, or mindful thinking. Then, you can find a way to have alone time properly. To make the time, set boundaries. For example, you can set a time limit for your weekend lunch with your friends. Instead of going for hours just for having mindless conversation, you can finish lunch one hour earlier than usual. Then, you can use the remaining time to have a leisure walk to the nearest park. 

Have a mindful thinking

You can also use your-in-between-times. While waiting for the machine to print your papers, you can just be by yourself and have mindful thinking instead of scrolling on social media. Or, you can just do what you love during your spare times. Valuing time with yourself doesn’t mean you appreciate teamwork any less. You can still be a great entrepreneur for working with others and being by yourself. 

Benefits Of Meditation In Increasing Your Business

If you think that money is everything you need to build successful business, you are wrong. There are many more factors contributing to the success of your business. Money is one of them but surely not the only one. Decision making and resources are also significant factors in increasing your business success rate. However, there is also another thing that can help you reach success in running your own business. It is meditation. It might seem like something you can use to boost your health not business. However, it is more than something you can do to help you relax. Meditation can do wonder to yourself in general which in return resulted in more opportunities to reach success. 

Benefits Of Meditation In Increasing Your Business

Meditation and successful business

Business is a world full of surprises, obstacles, and opportunities. Lots of people found themselves drowned in misery because of their failures. Therefore, running business is not a one-and-done thing. It requires constant effort and right practices to thrive. So what are correlations between meditation and successful business?

A good practice to develop into habits

Meditation is a good practice you can develop into habits. It promotes you health mentally and physically. By taking your time to meditate, your mind will get clearer. It makes you understand more how to solve problems including the one you are facing in business. Meditation makes you reach your deeper self and find the right answer for the questions you have in mind. There are more opportunities to settle down any questions, doubts, and confusions. For some people who have develop meditation into habit, it helps them find their life purpose. Thus, it is easier for them to navigate their life to the right destination.

Increase leadership quality

Benefits Of Meditation In Increasing Your Business

Meditation is found to be an effective way to increase your leadership quality. It is because meditation rewards you some clarity and smarter decision-making. When you run your own business, you automatically become the leader of your team in navigating the business. It is easy to get into stressful days just by managing your team. If it goes longer without any solution, it is impossible to build successful team especially with your jumbled thoughts. Meditation will help you gain more clarity, making you more aware of your priority in leading your team to be successful. Meditation can also help increase your focus, making it easier for you to complete your tasks even with various distractions surround you. 

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Get recharged before jumping back to businesss

Meditation is also considered as the a moment to get yourself recharged. It can be the most effective retreat you do in life. When you are at a retreat, you will dig deeper while pausing to connect more with yourself. It means, you let yourself disconnected from everything else,e specially distractions. This will help you reflect then return with new ideas and deepened sense of clarity. Not to mention that it helps lift up your spirit significantly. This way, you will be able to realign yourself with everything. You will be more aware of your real purpose, priorities, and methods are right to improve your business and life in general. 

Building Trust Within Your Business Surroundings

Running a business means you are surrounded by many important people. Be it customers, clients, investors, co-founders, workers, they are significant people in your business. Therefore, it is important to build trust with these people. However, building trust can be considered simple and complicated at the same time. Trust involves emotional and logical sense to it. That’s why it can be complicated to build trust especially when every individual may define it differently. Trust is a combination of both logical and emotional senses. 

Building Trust Within Your Business Surroundings

Building trust successfully within your business 

Building trust is like a long term investment. You give something today and you can expect for the repaid sometimes in the future. Sometimes, trust investment has no specified times indeed. You may get paid in unexpected situations. To build trust successfully, you need to understand the dimensions engaged with it.

Value is important thing when it comes to trust. What you do or give to others is often based on exchange value. It is the nature of business after all. For example, you cannot just just swap one candy for a loaf of bread. The calculation of the value is imbalance. It is easier to calculate more tangible things. However, it can be difficult to measure the less tangible aspects which cannot be calculated into number. Manual and intellectual effort are also things to exchange in business. Every individual may value these things differently. Therefore, you only rely on the trust you build that you are not going to be disappointed with the return. 

Building trust successfully within your business

Predictable repaid is also part of trust building. Well, looking ahead is one pf the nature of human. Therefore, we like to predict something. In building trust, you should understand the point of predictability. It is essential aspect to know and prepare for threats. However, it is also great weapon for you to make plans that can help you achieve your goals, especially the long-term ones. You should also consider the unpredictability since it is still possible for your expectation to change due to unexpected things. What you expect ti return may come out differently.

It is also important to understand that the repaid might not come right away. When you give someone a favor or something, you cannot just expect to be repaid now. Maybe you will get the return of favor sometime in the future. This is one of the nature of trust building you can learn more to understand. As mentioned that building trust is like a long-term investment, you need to do it but don’t always expect for direct outcomes. You may get the benefits sometimes in the future even maybe in more unexpected situations.

While building trust, you should be ready to show your vulnerabilities at some points. Sometimes, exposing yourself is necessary. You and the people involved in your business may have vulnerable sides. Building trust means you learn to show some vulnerabilities to let others know that you trust them and vice versa. It can help deepen the connection and the level of trust between each other. 

Tips for Work-life Balance for Female Entrepreneurs 

It is true that there is no boundary of who can choose entrepreneurship as career path. Both men and women can start and run their own business. Each have their own potential to achieve success. However, both may have different crisis or difficulties when they choose to be an entrepreneur. It is known that women spend more time in child care as well as in the labor force than in the past. It shows that female entrepreneurs may have more difficulties in juggling their commitments and responsibilities. It makes them more difficult in achieving work-life balance. 

Managing work-life balance for female entrepreneurs

The level of stress one experiences due to running their own business can be different. There are many factors contributing to it. One thing for sure is that stress caused by work-life issues sometimes is hard to overcome. It is especially harder for women who tend to spend their time taking care of their family passionately while running a business. However, work-life balance is not impossible to achieve for female entrepreneurs. Here are several tips to manage work-life balance:

women enterpreneurs

No comparing

Do not compare yourself with others. Instead of following what works for others, find what works for yourself. Keep in mind that no one is perfect and you should not achieve a type of success the others have. Everyone face different challenges and when you find yourself in different position from others, it doesn’t mean you are not good enough. There must be times when you worry about the expectations. You can overcome those moments by reading motivational quotes, or watching something to make you laugh more. 

Tracking things down

Track everything by setting up desk calendar. It is not easy to manage work-life balance mentally. Therefore, a physical calendar will help you achieve that balance because you see everything clearly. You can also try adopting color-code to your desk calendar. Mark dates where you can give yourself time to recharge and remove all stress away. you deserve a break every once in a while in order to keep going. 

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Delegate!

You can also manage work-life balance by sharing your workload. Delegate your workload wisely so you can manage everything without putting yourself in difficult situation. If necessary, involve more workers to help you finish a task. However, it is also important to delegate your household chores at home. Applying the same method of delegating responsibilities both at work and home can help you achieve work-life balance easier. 

Networking Priorities

Set priorities when networking. It is often that you end up unimportant event for the sake of networking. Sometimes, it is not even worth your time. Therefore, it is important to learn the importance of networking events. You should network with purpose. If the event serves personal and professional goals, it is worth your attendance. However, do not be afraid to say no to the events that don’t serve these goals. You can only focus on attending important networking events without making you lose time for your personal life. It is a great way to give yourself a breather. 

Deciding Blog Name That Fit Your Business Brand

Branding is important part of running your business. It is essential because it reflects your company’s value, mission, goals, and identity. If there are changes to those elements, your brand might need to rebrand. representing your business through credible brand can be challenging, so does deciding blog name. Blogging is one of marketing strategies you can use to attract audience as well as maintain your relationships with your current customers. Blogging is also a way to maintain your authority in the niches your business is relevant with. That’s why choosing a blog name is also important thing to do because it has impact to boost your business growth. 

Things to consider in choosing a blog name

Some people might think that a blog name is not that important and its contents are. Of course, contents of your are important factor to attract online visitors. However, your blog name is also essential because your blog should be accessible and easy to remember by audience. Therefore, there is no need to rush in deciding a blog name for your business. You can also consider these things to help you decide the most fitted name for your blog:.

Niche of Your Blog

Niche is the first thing you might have to consider to choose your blog name. You have to know what your blog will be about, what impact does your blog have to your business, and what are you truly going to do with the blog. Niche will help you answer those questions. Your blog name should represent your unique point in the industry of your business or niche. Therefore, your blog will be relevant to the niche you are related with. Niche will guide online visitors to visit your blog especially when your blog has something unique, authentic, and relevant. If it is possible, choose a name that is broad enough for your business to grow in the future without disconnecting it with the niche.

Research, Research,  Research

Research is also important thing to do to choose a blog name for your business. You can visit other blogs in your related niche. You can take a not of what you like and dislike of those blogs. You can also analyze how those blog branding their business. This kind of research opens more opportunities for you to create a blog that differs from others. You can take a note of the other blog’s weakness and make your own version of blog that is full of potential. This will help inspire you to a great name for your blog as well. 

What is the Message?

Another important thing to consider to decide the name of your blog is the message you want to deliver. In this matter, you need to think ahead of the future. The way you communicate should be able to convey the message of your brand’s vision, mission, value, and growth. Your message should reflect your business future plan as well. It will help you decide what kind of name that fit your blog based on the type of message you want to deliver to your target audience.