Harnessing Social Media To Work For Your Small Business

In business, there is always constant changes. Everything about business, brands and online presence keep evolving. Hence, you need to make sure that you understand the competition and how to standout. The amount of online consumption through social media is powerful to move a brand. Therefore, the competition is so tight. To keep your small business alive and presence, you need to harness social media. 

How to harness social media when running a small business

Today, the majority of people spend their time on social media. There are always topics to talk about between communities be it politics, economy, gossips, and business. Social media has also become a social marketing tool to draw in customers. With the power of influencers added into the equation, there is high possibility for your business’s social media to thrive. And here are ways you can do to harness your social media to work for your small business:

Consider video content and live streaming

Investing in video content and live streaming capabilities can make differences for your small business’s growth within online community. There are so many apps to make it easier for you to connect with your customers. Video content and live streaming can help create more engagement with your customers. You can make any video content such as a sneak peek to your new product or service,. TikTok and Instagram are the most promising social media platforms to engage with customers through video content and live streaming.

Build positive online reputation

The present of social media makes it easier for brands to reach customers and vice versa. Also, it gives customers opportunity to choose what they want to know be it reviews, products, tips, menu, etc, before interacting with the company directly. Your social media account is like a glimpse of what your company looks like. Through social media, you can build a kind of online reputation you want your customers look you as. Through the right platforms, you can engage with more customers within a positive environment that brings out creativity and positive outcomes. 

Build trust with customers and business partner

You can optimize the role of your social media account to build truest with your customers and business partners. Social media users usually trust more verified account. However, the journey to get the verification for your business’s social media handle is not that easy. You need to be a notable figure to get your account verified. Hence, enjoy the process of pursuing it while stay connected with customers and partners with positive environment. 

Drive your sales through social media

It is possible for you to drive sales using social media. You can use many strategies to do it for example putting links in your account to help navigate customers who want to buy your products. You can also attract more customers through exclusive contents. Use your social media platform to drive your sales using the right strategies to the right audience. Be patient with the process because it may takes time.

Komodo Liveaboard Budget, Is It possible?

The Komodo National Park is a UNESCO World Heritage Site that spans the islands of Komodo, Rinca, and Padar, as well as a slew of smaller islands between Sumbawa and Flores. The peculiar geology of this area, which is the result of volcanic activity, creates breathtaking views both above and below the water. Though there are several liveaboard options in Labuan Bajo, we sometimes desire the best of both worlds. A good liveaboard that will provide you with lifelong experiences while without breaking the bank. The Komodo liveaboard budget remains the best option for the majority of us.

The Park is best renowned for the Varanus komodoensis, but it also has an astonishing diversity of aquatic life, ranging from pelagic species like Manta Rays, Sharks, and even dugongs or whales, to rare and brilliant animals that will feel like heaven to any photographer! 

Is it truly worth the money? How much does a budget liveaboard in Labuan Bajo cost? What are you willing to give up to enter into such a low-cost sailing trip Komodo? This time, we’re going to provide everything we know about Komodo liveaboard budget, including their actual pricing. So let’s get started.

Komodo Liveaboard Budget Price Range

One of the myths about a sailing trip is that it is an extremely expensive vacation that only the wealthy can afford. A sailing excursion in Southeast Asia, particularly in Komodo, demonstrates the contrary. Sailing trips here begin at a very low cost. Most of the boats can accommodate up to 12 persons in six cabins, each of which can accommodate two people. That’s not awful at all! Some low-cost liveaboards may charge less than $100 per person per night, but this may require sleeping on an open deck.

Is it possible to have luxury and comfort on a budget?

You could believe that low prices imply low quality. Wait till you climb aboard one of the ships and get a firsthand look at it. Cheaper prices mean fewer passengers on board and less food and amenities to give on most quality liveaboard budgets. Some inexpensive Komodo liveaboards, such as Wisesa, can only accommodate 6–8 guests per voyage. For us, this means greater privacy and plenty of places to unwind in between diving and exploring the islands. These low-cost liveaboards even have ensuite bathrooms for every cabin. Each cabin is usually air-conditioned, spring beds.

Read Also:
Komodo Snorkeling, Meet The Manta Ray
Diving Komodo: Important Things You Need to Know

Finding Your Niche To Be Successful In Personal Branding

You can build the career you want through a little determination, hard work, and a spark of creativity. However, they are not enough to find yourself a true success. You need to do more in order to gain more because the scale is different if you want to be successful with a business you build. Personal branding is one of the essentials to build a successful business in this digital age. And one of the most effective ways to be successful n personal branding is find your niche. 

Why you need to find your niche

If you find your niche, you can do beyond the average. You can move your industry forward and create your own success. More than propelling your career, you have to hone your focus, develop expertise, and settle on a niche to build successful brand. As the result, you will create a brand that can move and transform the industry as a whole by focusing on your area of expertise. 

When you find your niche, it helps you to stay focus on your path. It keeps your attention on his one area of expertise and continue the development of your brand. And here are other important elements you need to develop to find a niche that will help move and transform your industry:

Develop openness toward new technologies

It is important and beneficial for you to strive to be an early adopter. Keeping your finger on the latest technology will help a lot in your goal to transform your industry. However, knowing the latest technologies is not enough, you have to try them out when they take off. Also, you need to stay focus on your niche so you know which technology that is fit with your brand’s value and mission. You can also follow industry leaders within your niche so you can learn more from them. 

Be the solution for your target market’s problem

Find a niche that can act as a solution in a long-standing issues because believe it or not, every industry has its pitfalls. It is possible for you to have difficulty in finding your niche. And if you have not determined your niche yet, look for the problems within your area of interest. After finding the problem, find out the best solution to solve it. Keep in mind that when you consider your work is something to create solution then it will transform your industry. Also, it helps other people around you serve clients, customers, and followers better. 

Build a solid diverse team

Even if you adopt the latest technology early, it won’t make any impact if you don’t have the right people to operate it. Hence, you need a help of a team who can bring their expertise to areas you may not be expert at. So while you become the expert, you need the support of the best team to transform your industry. Choose people who can propel your  ideas, mission, and vision even further.

Komodo Snorkeling, Meet The Manta Ray

Komodo Island has always been associated with enchanting underwater beauty. Komodo National Park has many dive and snorkeling spots that attract local and foreign tourists. Manta Rays are hunted by divers and snorkelers to be able to swim and see them up close. Manta rays measure more than 3 meters with a unique shape. Komodo liveaboard snorkeling is the only way to be able to swim and see manta rays up close. Check your diving license because the waters of Komodo National Park have strong currents. Komodo snorkeling can be another alternative for tourists who do not have diving experience and licenses.

manta ray komodo snorkeling

Komodo snorkeling tips to meet the manta ray

Snorkeling is not as dangerous as diving, but snorkeling lovers still have to be careful. Some tips for snorkeling lovers:

Checking snorkeling equipment

As with diving activities, tourists must check snorkeling equipment such as masks and fins. If needed, you can use a life jacket to keep it floating on the water. Try to use a life jacket, mask, and fins that are suitable for body size so as not to interfere with movement on the water.

The direction of the water flow

Sometimes, tourists do not realize they are carried away because of the fun interacting with manta rays. Strong currents in the water should make you extra careful. Not paying attention to the direction of the current can make you tired. Make sure you swim with the current and don’t fight. You will save energy and play with manta rays.

Swim slowly and calmly

Getting close to manta rays can be very difficult. Why? Because the movement we cause will make them move away. The tip is to swim slowly towards the manta rays. Don’t make any sudden movements that could push them away.

Exploring Manta Point

As the name suggests, Manta point is a gathering place for manta rays. There are many manta rays that you can find here. The underwater beauty of Manta Point is still preserved and becomes a uniquely memorable experience. In addition to manta rays, tourists can see jellyfish that colonize which is the food of manta rays. Hunting for food is the time that tourists look forward to when doing Komodo snorkeling because manta rays will gather in large numbers. Don’t forget to prepare the best camera to take the moment when you meet manta ray. Komodo snorkel tours take you to see the spectacular underwater beauty of the Komodo National Park and discover amazing manta rays.

The Cost of Running Bali Holiday Villas You Need to Learn

The Cost of Running Bali Holiday Villas You Need to Learn

Owning some holiday villas and properties in Bali could indeed results in a very profitable business venture. Renting out your property in Bali might be a convenient method to supplement your income. However, owning a holiday villas in this island and renting it out is not as simple as it seems. Behind that lies the tax, running costs, and other crucial things a villa owner needs to know.

Purchasing Your Bali Holiday Villas and Dealing with Purchasing Tax

Once you purchase your Bali holiday villas in local property site like Kibarer, it would be simple to list your house for rent on sites like Airbnb, HomeAway, VRBO, or Indonesian local unicorns Traveloka and Tiket.com. However, if you do not prepare, you may discover that becoming a host is difficult and even costly. And that’s not only the cost of purchasing your villa—but also purchasing tax, income tax, maintenance costs, and other hidden fees you might not know before.

First, you have the purchasing tax to deal with when you buy the villa. A ten percent tax must be paid to the government when purchasing or selling property in Bali. Typically, this tax is split 50/50, leaving each buyer and seller with a 5% tax to pay. You must pay annual taxes if you own a property, whether it is leased or freehold. Taxes are due at the government office, and it is your obligation to ensure that they are paid. This tax is typically quite modest, and it is determined by the size and location of your land, as well as the size of any structures on it.

Income Tax for Villa Owners in Bali

Income Tax for Villa Owners in Bali

You must pay income tax on all bookings/transactions while renting out your home, regardless of whether you are an Indonesian citizen or do not have an Indonesian tax identification. Villas with a maximum of five bedrooms in approved tourism zones can apply for a Pondok Wisata license, which permits them to conduct a daily rental company based on tourism. Those who live in residential areas can apply for a Rumah Kos (Guest House) license, which permits them to rent out a maximum of 10 rooms. If the property is owned by a real business entity, licenses must be in the name of the legal landlord or a company director in both circumstances, and a local tax ID must be provided.

Also Read:

Converting Your Private Bali Villas for Long-Term Rental

Service Fees for Listing Your Villa in Travel Sites

While Indonesian local unicorns travel startup Traveloka and Tiket.com doesn’t charges fees for host, Airbnb charges hosts a 3% fee to cover the cost of payment processing. This is similar with VRBO by HomeAway that also charges hosts to list their properties on the site. People who want to use the site frequently can promote their home for $349 per year and avoid paying a fee on each booking. Those who rent their houses out on a less frequent basis can avoid the yearly charge by paying a 10% commission on each booking booked through the site.

Managing Villa Supplies

Managing Villa Supplies

As a villa owner, you are responsible to provide guests with fresh bedding, towels, and other amenities. Purchasing a second set of linens may be necessary depending on how frequently you will be entertaining guests. If you want to keep specific rooms and closets off limits while guests are staying in the house, you may need to invest in locks.

Also Read:

What Guests Really Wants in A Seminyak Private Villa Bali

Regular Cleaning Cost

Before and after you rent out your Bali holiday villas, you’ll undoubtedly need to spend some time cleaning it. You can clean it by yourself, which will be more cost-effective but require a lot of your time and energy. Alternatively, you can hire a cleaning service, but this will add up to the overall cost of running the villa.

Insuring Your Bali Holiday Villas

Short-term rentals are covered by certain house insurance plans. However, having numerous short-term visits by different guests in your villa, the insurance provider may require you to purchase a commercial coverage that covers a hotel or a bed and breakfast. The average insurance companies in Bali have villa package especially formulated for Bali holiday villas owners. This packages usually have comprehensive protection against all hazards, including structures, swimming pools, furnishings, electronics, machinery, and office supplies. To find out what is covered, contact your insurance carrier.

How To Be A Credible Female Leader In Business World

Female entrepreneurs are still minorities in business world. Hence, it is challenging for women to build and develop their business reputation. The process can take time because making people take you seriously is not easy. However, you cannot depend on others to build yourself confidence and credibility. You have to learn how to do it and assert yourself. Credibility is the key especially if you are the only woman at the board table. 

How strong you must be as female entrepreneurs

When you choose entrepreneur route, you need to build your grit, stamina, creativity, and adaptation skills. Failing and making mistake is something common in entrepreneurship and you should not be discouraged but it. In fact, it is something that can help you grow better, stronger and faster in managing your business. And here are few lessons you can learn about how to be a credible and assertive female leaders:

Keep learning and place yourself in the future

It is true that some fields require degrees including business. It will be beneficial if you have an advanced education but you can also get your education from anywhere including a community college. The most important thing is to not stop learning as you go into the business. It is a must to learn by doing because it teaches you many things you don’t get from schools. It doesn’t matter if you start your career by working under someone else. You can learn how to build your credibility and open more opportunities to meet your future business partner and customers. 

Do what you want to do

Even though it sounds so simple, not many women or people follow it. Many women are pressured to do or pursue something out of traditional obligation. However, you can break the chain by doing what you truly love instead. Follow your true passion because it offers catalyst to build your credibility and reputation. Also, you won’t likely to get bored easily if you do what you love because you are your own motivation to keep going. 

Build your business organically

It will benefit you if you make your own money before expecting venture capitalists to do it for you. Not to mention that venture capitalists tend to not put so much interest in female entrepreneurs’ products or services. They tend to be more interested in you if you have a drive force to be success. Hence, prepare to show your hardwork, vision, and success before jumping into venture capital. 

Always work hard and practice discipline

Before your business grows bigger, you should rely on yourself by taking care of many things at once. It is to be expected because working hard is a norm if you want to be a successful female leader. Also, practice discipline so you know how to be consistent in your work ethic while being unafraid of any challenges. This is how credibility being built and how the others will notice it; through your work ethic, passion, resilience, and discipline. 

Diving Komodo: Important Things You Need to Know

The favorite activity that you can do in the Komodo islands is diving. Diving Komodo for beginners is generally more focused on the beauty of the underwater to pay less attention to the conditions or characteristics of each dive site. In fact, every dive site may have sudden changes in currents. Diving Komodo dragons require special skills or at least have an advanced or master certificate. The purpose? To ensure divers can perform rescues when the current changes rapidly. 

komodo diving - samara liveaboard

Diving Komodo dragons and the characteristics of their waters

Several Komodo diving sites such as Manta Point, Yellow Wall, Batu Bolong, and Tatawa Besar have strong underwater currents. Divers don’t even know they can find twisting underwater currents. Do not forget that the location of the dive sites is flanked by the Pacific Ocean and the Indian Ocean.

Customize the dive site with the certificate you have

Sometimes novice divers force to dive at the Komodo diving site with strong currents. It is the guide’s duty to prohibit novice divers to prevent any dangerous things from happening.

The Komodo dragon diving site is indeed very popular with its spectacular underwater scenery. Generally, the guide will provide information that only advanced and master-certified divers can do the dives.

If you are a beginner diver, you can dive and enjoy underwater at Sebayur Kecil, Turtle City – Siaba Besar, Sabolong Kecil, China Shop – Cauldron, and Crystal Bay. Make sure you or your group are under the supervision of a dive guide and pay attention to directions for the safety and security of divers.

Safety aspects of the surrounding conditions

Komodo liveaboard is increasingly trending and the choice of divers to enjoy the underwater and scenery along the way. Luxury liveaboard Komodo offers comfort and luxury during your sailing holiday trip. You can use all the facilities during your Komodo diving trip.

Not all liveaboard operators provide the diving equipment you need. Ensure the comfort and safety of your Komodo diving by checking all your diving needs. Make sure the liveaboard you rent is in good condition for the safety of your cruise for days.

The average number of tourists stay on a boat or on the Komodo Islands is 5-6 days. The activities you will do are not only diving but also exploring other tourist destinations such as seeing large reptiles, Komodo dragons. You can do trekking, and enjoy the best sunrises and sunsets in the Kalong Island area.

Things Female Entrepreneurs Know More Than Men Do

When a businesswoman achieved success, they often got asked ‘how did you do that’ but men didn’t. teh gender stereotype in business is real and it still happens more often than not. Many people still underestimate woman’s power to become success in business. Meanwhile, women can be just as (if not more) successful. They can be a mother running multi-million dollar company at the same time. 

What female entrepreneurs know about business and life

Female entrepreneurs have different skill sets than their male counterparts. They can work efficiently without fussing or being forced to. They are gifted that way and there are many other gifts they have. And here are things female entrepreneurs know that men don’t about business and life:

Women can defy norms

Running business and becoming an entrepreneur itself is already how women defy the norm. Women’s businesses are automatically in minority in business world. There are not as many female entrepreneurs in the industry. If you are about to launch your business based on service, innovative app, product, or service, you will be less likely daunted by challenges because you are already breaking new ground by choosing to work. 

Asking for help is not weakness

Asking for help is often viewed as weakness amongst men. However, it is not weakness at all. It is a gift for women to not feeling weak for asking for help when needed, making them quicker to solve problems. Female entrepreneurs can use this gift to reach their success. 

You have to be very clever to get around and ask for what you need

It is more difficult for female entrepreneurs to raise capitals than male entrepreneurs in business world. The same goes to the networking and finding investors. Hence, it is a must for female entrepreneurs to be clever to get around. It is essential that you know how much money you are going to need to raise capitals and how to ask for it. You always speak up with your investors to get what you need. 

Learn how to speak with authority 

Networking event can be a nightmare for female entrepreneurs because it is usually full of businessmen. Striking up conversation can be challenging because people won’t take you seriously. This is where female entrepreneurs know how to get around it. You have to hold your head up and speak with authority. Female entrepreneurs are incredibly strong in this kind of situation which show how powerful and grounded they are.

Take yourself seriously

It is reality for women to not be taken seriously but that doesn’t mean you can just sit and accept. Instead, you need to start taking yourself seriously. Men are handed more things in life than women so that means you don’t get to hesitate to work extra hard to accomplish what you aim for. Once you take yourself seriously, you will feel the empowering effect in you. You will become the most self-assured person who know what you want.

Explore Baliem Valley And Meet The Mummy

You don’t have to go to Egypt to see mummies. In the Baliem valley, Jayawiya district, Papua, there are several preserved mummies. Aikima is one of the charming villages and has several tourist destinations. You can see the beauty of white sand in the middle of the mountain and hundreds of years of mummies.

Baliem Valley Cultural Festival

The Baliem Valley Cultural Festival has been very famous for a long time and is a magnet for tourists who are willing to come to see the festival in person. For photographers, this festival is no longer tasting, because this is the moment they have been waiting for.

The Baliem Valley Festival is an outdoor musical performance. This festival contains dances, songs, and musical performances that tell the life of the Hubula tribe, Papua. 

Cultural performances that were held included colossal war-fighting attractions, traditional dances (ethai), body makeup art with various accessories made by the Hubula tribe. There are also traditional music performances (pikon and witowo), traditional cooking attractions, children’s games, throwing sege, and pig caravans.

The tribes in Papua have indeed experienced modernization but still, adhere to their customs and traditions. One of the most prominent is the Dani men’s clothing that only wears a pubic pent-up or called a koteka.

Dani women wear skirts made of grass or fern fiber called sali. The women carry a rope bag or noken and tie to their heads when carrying pigs or harvesting sweet potatoes.

Mummy in Aikima Village

The actual name of Aikima village is Werapak Elosak and it has been 300 years since the village leader died. The mummy is in the very center of Honai and before removing it must be placed show chair in front of Honai. Someone will hold a jet-black mummy with his head lowered and the body curled up.

The mummy’s body is blackened from continuous smoking. This is the traditional way of the Dani people when mummifying their ancestors. When they smoke, the mummy is also constantly covered in lard. Accessories that are attached to the mummy’s body are still well maintained, such as head coverings, necklaces made of ropes that indicate age.

You need to know that only the temperature officials are usually mummified. Werapak Elosak, a respected village leader and until now the 7th descendant who guards him. What is unique is that they live in the same Honai as the mummy.

Content Marketing Strategies To Boost Your Business

Content Marketing Strategies To Boost Your Business

Content strategy has shown its increasing growth in recent years. It is one of marketing strategies used by many kind of businesses because today’s business is audience-driven. The strategies you use to attract the audiences is to create contents that are based on their needs and preferences to match your business goals and objectives. 

What you need to develop effective content marketing strategy

It is essential for you to build agile content system that will be able to generate a large volume of content relatively quick. Hence, you will be able to create the right type of content delivered to the right person at the right time. The type of contents that are impactful in global enterprise market include thought leadership and brand awareness contents.

Producing content based on customer data is essential for business since it is impactful even though it is challenging. In order to produce the right type of contents, companies should build teams consisted of the right skills that align with your company strategy. Instead of building a content central team, it is best that you establish a more hybrid decentralized model to keep up with demand. You also need to deploy more effective process to review and approve contents. 

What you need to daevelop effective content marketing strategy

You may also consider using AI to help create audience segments, generate more varied contents, and proceed power testing. Content marketing definitely has major role in almost every industry to build brand awareness, convert leads, as well as serve customers. 

Today, digital content is not only about message and audience because it is also more about agility and relevance. The most important key for generating effective digital content is to engage your audiences and grow your brand influence. In order to know what content to deliver, you can use data to find out your audience preferences and interests. Keep in mind that success requires aligning the people, the process, and the technology. 

When it comes to branding, what you need is thoughtful and involved content creation. You also need to make clear lines between content and advertising. It is something blurry in today’s digital marketing done by many retails at companies. To deliver the right digital content, you need to design a system that can accommodate hybrid model for excellence and speed. Many elements should included such as audience-driven approaches, standardization of process, a unifying vision, measurements, etc. 

The bottom line

As mentioned earlier that thought leadership content is at the top in today’s digital content marketing strategy. Hence, you need to flex it into new interactive formats. This way, you not only build authority but also convert, persuade, and service your customers. To power up efficiency scale, use technology such as AI. Or, you can also explore new ways to scale aside hiring additional employees with the right skills. You may also consider automation platforms as well as technologies, user-generated contents, as well as outsourcing partnership. Content marketing is what fuel marketing transformation. Hence, you need to keep up with its forms and formula that will continue to evolve.