Why Business Marketing Strategy Uses Promotional Products

Why Business Marketing Strategy Uses Promotional Products

Today, lots of business owners focus more on digital marketing strategy since it is considered efficient and effective in attracting more customers especially with the use of social media. Hence, many are wondering if using promotional products as part of business marketing strategy still works or not. The answer to that is yes. Promotional products are still impactful and effective on business marketing strategy. 

What are promotional products?

Promotional products are essentially branded merchandise that you can give away entirely free to your target audiences. The main purpose for giving away these products is to pique interest as well as generate buzz. It has promotional value to it and that is why many most brand still use promotional products to attract more customers. 

By giving away promotional products, you try to give good impression to the customers, making them remember your brand. Promotional products also come in various forms such as mugs, pencil, pen, eco-friendly items, or small size of your products. The most important thing of promotional products is that they are useful to the recipients. Remember that promotional products are beyond free gifts. They should be purposeful and impactful on your marketing strategy. Hence, consider making promotional products based on quality, perceived value, and general appeal. 

Promotional products to improve your marketing strategy

You can use promotional products to impress your customers and make them think positively about your brand. With useful and well-made promotional products, they will remain in your recipients’ possession for months. Hence, they keep generating impression for months, such an effective marketing strategy to use. 

Psychological implications

Your target audiences always want promotional products especially if they are useful and meaningful. Not to mention if they have such interesting design to look at. There is psychological implications promotional products can have on your target audience. Receiving freebies generally make people feel a great sense of accomplishment like they have earned something valuable. This is a positive feeling you need to aim from giving away promotional products. It can lead to good impression and turn into loyalty later. 

There is also tendency to give back when we receive something. It also happens when audience receive freebie or other forms of promotional products, making them want to give something back. And the way for the to give back is by sharing the products with others (indirect promotional benefit for business/brand), or buy more products from your brand.  Both are valuable benefits for you. 

How to choose the right promotional products

You need to consider various factors when deciding the type of promotional products to give to your target audience. And for these products to serve their purpose, you need to consider several points such as define your target audience’s age and key interests first. Then, decide how much money you are comfortable spending on promotional products. Then, narrow down the list to only a few items. Lastly, consider the most effective distribution option to choose. Only then you can use the products and let people know more about your brand.

The Overlooked Costs of Running A Luxury Vacation Rental in Bali

The Overlooked Costs of Running A Luxury Vacation Rental in Bali

Owning luxury villas in Bali as a side business is surely fun and lucrative! You can pour all of your creativity into space, meet interesting guests from all around the world as well as making money from it. It is a wise investment indeed, if you know how to manage the money properly. Because—like every other business—there are occasionally hidden fees and overlooked costs. In this post, we’ll look at some of the most typical overlooked costs of running a villa rental in Bali. 

The Cost of Decorating Your Luxury Villas Bali

When it comes to short-term rental visitors, more are looking for a unique style, so it’s critical to put thought and attention into the furniture and decor. When it comes to furniture, it’s ideal to avoid cutting corners to save money – not only will guests appreciate the quality, but cheap pieces will need to be replaced much sooner. (Estate sales and secondhand shops are good places to look for savings if you’re on a limited budget.)

Many new hosts go over budget when it comes to furnishing because they plan for the big ticket items like beds and dining room tables but overlook the small touches like shower curtains and lamps.

Providing Toiletries and Supplies

When guests arrive at a luxury vacation rental in Bali, they expect to find sheets, pillows, towels, toilet paper, and other necessities. Failure to supply these materials is, in fact, one of the quickest ways to receive a poor rating on online booking systems. If you expect your property to have frequent turnovers, you’ll need many sets of each so that they may be rapidly swapped out before the next visitors arrive.

Consider the amount of hospitality you want to provide your visitors, and budget for goods that will win them over. Coffee pods, bathrobes, extra amenities, a basket of local food, and recreational equipment like bikes or kayaks are all common perks highlighted in reviews.

The Cost of Cleaning Your Vacation Rental

The Cost of Cleaning Your Luxury Bali Villas

Many guests are accustomed to paying for a cleaning fee when they book a short-term rental, but calculating your costs and setting a price will take some time. Average cleaning fees on airbnb bali vila range from $65 for small spaces to upwards of $200 for large homes with more than six bedrooms.

Start by requesting quotes from cleaning services in your area and decide whether you will mark-up the cleaning fee to account for the time spent booking and managing the service.

More Vacation Rental Business Insights:

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Unexpected Use of Utilities

You may be an expert at conserving energy, but that doesn’t guarantee that your guests will switch off lights when they leave the room or keep the air conditioning at a comfortable temperature. When budgeting for utilities, be generous and consider it a plus if your expenses are lower than projected.

The Insurance for Your Luxury Villas Bali

Spend some time on Facebook groups for short-term rentals or Google “holiday rental horror stories,” and you’ll be ready to get the most complete insurance coverage available to protect yourself and your short-term rental. While insurance is a real life-saver in times when something unwanted happened in your vacation rental, paying it per month can be a real cost. 

The Cost of Maintaining Your Vacation Rental in Perfect Condition

The Cost of Maintaining Your Luxury Bali Villas in Perfect Condition

Unfortunately, the cost of doing Bali villa business includes plumbing emergencies and broken furniture. The costs of emergency repairs and upkeep on appliances, plumbing, and electrical systems, as well as gardening, pest treatment, painting touch-ups, and property restoration, can quickly mount for new hosts.

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Fees for Property Management

One of the common problems of many owners of luxury villas Bali is remote property management. If you are a foreign investor, you probably cannot spend the entire year in Bali. When you are back in your country, 

When you are not present, you will require someone to look after your property as well as the visitors that are staying in your home. The cost of a property manager varies depending on the sort of vacation home you buy, but you should budget between $110 and $250 per month.

Tips To Start A Remote Business Smoothly

working things out

Remote work is no longer something unfamiliar in today’s business. Since the global pandemic, it has accelerated greatly that even some companies decided to implement remote work fully or partially. Today, it is not hard to find even hybrid companies that implement both at the office-work and work from home. Many companies find remote work to be just as efficient with so many benefits to gain for the growth of their businesses. Hence, it is such a great idea to consider starting a new remote business. 

How to start a new remote business

Starting remote business is just as challenging as conventional one. However, the benefits are worth the hassles. Some of the best benefits are you can hire the best talents from around the world, save money on rent and utilities, remove dreaded daily commute, and more. And so here are some useful tips to help you start a new remote business smoothly and successfully:

Start with choosing the right tools

Even though you don’t have to think about brick and mortar office, you still need to think about what kind of tools you need to facilitate and accommodate yourself and your employees to work smoothly. There are several software tools out there but make sure to choose the one that is reliable. You may need conferencing software to hold company meetings. You may also need project management tools to assign specific projects or tasks for your employees with due dates. Another important tool to consider is a password manager to encrypt and store your passwords online. 

Plan your communication method

You will not have the ability to talk in person when you decide to start a remote business. Therefore, you need to plan this ahead. Instead of emails or Skype, you need more reliable, effective communication tools. One of the most recommended is messaging tool. It is seamless and efficient for communication. You and your employees will be able to communicate with each other effectively in more organized way regardless if you are located in different countries across the world. 

Hire the right talents

business meeting

Hiring is a daunting step for many people who want to start a business. There is a possibility to hire thee wrong people. And with remote business, it is probably more challenging to find the right person to hire. The advantage is you have larger space with a pool of candidates to choose. You have almost no limit of where the candidate comes from. You can hire people who live in different country if they meet your business’s vision and mission. Choose trusted, reliable hiring sites to help you make the right hires.

Set firm goals

Make sure to set firm and clear expectation for every employee of your remote business. It helps a lot in keeping them on track. Each employee has different role so be clear with expectation to determine for them. You can create deadlines or to-do list to organize the tasks for every individual and have them meet the expectation with excellent performance.

Dealing With The Speed Of Change And Disruptions When Running Business

How to deal with rapid changes and unexpected disruptions

Transformation nowadays is not a singular event many businesses liked to treat as in the past. Today, transformation is not something that is driven by one objective. It is because what happens to businesses today is constant change. It will be harder for any business to survive, let alone move forward if there is no ability to transform accordingly. Ongoing transformation is something any business should embrace to grow into successful enterprise. 

How to deal with rapid changes and unexpected disruptions

Running business requires you to sense and monitor what is happening around you. Then, grasp everything to the better understanding if there is any implication to your business in any way. They, you take actions accordingly. Agility is essential for your business to perform at best potential. And here are ways to do to develop agility within your business:

Don’t be afraid to experiment

Instead of shying away from experimentation, encourage your team to do it every once in  a while. Not to mention that the speed of change and disruption in this digital era is nothing to joke about. It is hard to deal with without your business being agile. As the leader of your company, foster a culture of experimentation. 

You can do it by granting all your employees the permission to fail. It helps a lot in accelerating discovery and innovation which is not easy to generate in today’s digital-driven world. By encouraging experimentation to your employees, it will be resulted in high quality solutions as well as products for your stakeholders. Even if the experimentation failed, celebrate your team for being brave to take chances. This will help them to stay motivated and excited to keep trying until they succeed. 

Encourage collaboration

Two-way dialogue always results in better outcomes because it involves various feedbacks that can be used as data to find solutions. Group-project management practices should be encouraged more within your company to allow people work better. It is because in a group, a bunch of different people can work together and covering each other’s weakness while boosting each other’s potential and skills. 

In today’s situation where the pandemic is still ongoing, virtual collaboration is possible to make. In fact, it is one of the most effective solutions for higher productivity in general. It is a great way to collect feedback from stakeholders and customers in real time virtually. Not to mention that the group consists of wide diversity through virtual collaboration like this. It results in broader perspectives and insights. 

Investing in training

Facilitate and encourage your team and employees to carve out their time for training. There are many subjects to focus on for the training such as improving digital tools and technologies skills. Provide a subject that focus on training your employees to think differently and creatively. Make sure the training coursework involves variety of techniques and approaches. This kind of training allows your business to grow and thrive in today’s hyper-competitive. Ever-changing environment. Your should never let your business complacent. 

How to Keep Your Villa Ubud Running on Shoulder Season!

How to Keep Your Villa Ubud Running on Shoulder Season II

During shoulder season, how can you call in guests? The travel time between your peak and off-peak seasons is known as the shoulder season. There are strategies to attract visitors during the shoulder months no matter where you are. October through November and January to March would most likely be considered shoulder season in Bali. Families that travel over the summer months while school is out of session are still making reservations. However, you aren’t getting as many bookings as you were throughout these wet months—when it’s usually raining in Bali. So, how to keep your Ubud villas thrive and kicking during these times?

Digital Campaign: Use Google Adwords

Google Adwords is one of the best ways to reach potential clients if you want to get your hotel in front of a certain audience. To optimize your exposure to consumers looking for hotels in your area, target customers in your drive market or on specific direct fly routes!

Harness the Power of Social Media for Your Ubud Villas

Harness the Power of Social Media for Your Ubud Villas

When it comes to raising brand recognition, social media is one of the most effective strategies. Use catchy taglines and stunning photography to highlight what a shoulder season in your location might bring to visitors! To promote an article and reach more potential visitors, use the boost function. Remember to include a link to a special offer, a specific room, or your booking engine!

Create Monthly Post with SEO-Driven Contents

Blog is a powerful tool to keep your business relevant and drive new traffic no matter what’s the season is. Is there a festival or event around the Ubud area that guests could be interested in during the shoulder season? Write a blog entry about it in addition to promoting the Ubud villas on Facebook or Instagram! Make sure you target your keywords at least a couple of months ahead of time to allow it time to rank on Google.

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Partner Up with Local Business Around Your Area!

One of the simplest ways to do this is to discover the restaurant where you frequently recommend your guests and form a partnership with them. Purchase $50-100 gift certificates for the restaurant, incorporate the cost in your wet season getaway package, and assist your prospective guest avoid the burden of vacation preparation. Also, check to see whether the restaurant (or any other local business) is willing to promote you in their marketing, such as through social media posts and email campaigns. If you own a tiny B&B, you’d be amazed how keen other local companies are to collaborate on marketing efforts that benefit everyone. You can also try to partner up with yoga studio and create a special package. For example, three nights in your 2 bedroom pool villa Ubud with one sunrise yoga package in ABC studio!

Research the Demand Around Your Villa Ubud

Fads come and go, but some hobbies are bound to pique people’s interest. Geocaching is an example of a rising market with long-term characteristics and slowly increasing worldwide attention. Investigate demand by Googling terms related to the niche and counting the number of queries received in the previous month. What is the total number of results? This may be an excellent niche to deal with if there is a high demand for knowledge but poor returns in terms of the number of pages offered.

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Plan for the Shoulder Season in Advance—Even During the Summer

Successful marketing efforts don’t appear out of nowhere, whether you manage a villa, a hotel, bed and breakfast or a vacation rental firm. The only way to ensure success is to know when your shoulder season is and to plan for it well in advance. When traffic begins to slow, having an actionable strategy in place and ready to go will allow you to concentrate on what matters most: the visitors!

Things To Do To Boost Your Service Business

Service-based business is promising and challenging at the same time. There is a potential that you get loyal clients who trust you and work with you for a long time. However, it is also challenging because that type of relationship requires trust that takes time. It means, you need the right approach not to gain as many as clients but have profitable and qualified clients. 

Young Group Of Professionals Developing Business Strategy and Providing The Business Plan

Boosting your service-based business

When you offer a product as a seller, you can show your potential customers the real product, what they use for, what materials/ingredients inside, etc. By offering service, you may have to explain longer because you need to explain the process, the technicality, etc. Hence, it is not easy to attract clients who are willing to pay that much attention. It is why you need to plan the best strategies to build your service business bigger. 

Plan actionable strategies

First thing first, you need to plan a set of actions that are clear, repeatable, and easy to maintain. These actions should be beneficial in bringing in qualified, profitable clients. If you do it right, you can turn clients into raving fans who are also valuable referral sources. Attracting paying clients in service business takes time because you need to introduce your service, warm your prospects up, until you can convince them to work with you. 

Consider using one marketing strategy

There are so many marketing strategies out there offered by professionals and experts. There is no legitimate rule on what strategies you should implement to boost your service business. Every business is unique and has different characteristics which influence the type of strategy that is best used. Instead of going around randomly, it is best to consider using one marketing strategy at a time. Then, see how it is going whether or not it works in your favor.

Don’t focus on getting thousands clients 

As mentioned that the most important thing for service business is not to gain thousands of clients. Keep in mind that your goal is to build profitable business. It means, the number of clients doesn’t matter as long as they are profitable who will pay higher prices for valuable outcomes. Trust the process of your marketing strategy. And if one way doesn’t work, use it but with another tweak until it has become a reliable source of clients. 

Build trust diligently

Building trust with your clients is such a huge matter when it comes to running service business.to build trust, you need to create interaction in various ways. For example, build interaction on video, live, or in person. The point of the interaction is to make you get to know each other better. Try positioning yourself as expert and put your expertise at its best potential to be seen by clients. This increase the chance of them being turned into your avid fans. Do not forget to show off your brand through the best marketing. Market yourself in a way that can increase your brand visibility and presence.

Reopening Your Business Safely And Successfully

Reopening Your Business Safely And Successfully

Reopening business after being in the low for almost two years must be exciting for you. However, it can be stressful as well because you are being hunted with any possibilities of failures during those hard times. It is like the last two years are enough to give any business trauma to move forward. However, the vaccination rate is increasing which means it is time for entrepreneurs to gear up and return to ‘normal’, as normal as it can be. 

What to do to reopen your business safely and successfully

Reopening business can very challenging especially after the pandemic. In fact, the pandemic is still on going and has not been fully contained. There is always a risk for outbreaks and other unexpected situation. It may make you doubt your decision to reopen. The most important thing of it all is to also include your customers and team’s need into consideration. 

Prioritize the health of your team

Your team including all your employees should be in your top priority. Let them know that you prioritize their physical and mental well-beings. Hence, empower it to them by creating the ability for them to make their own decision in preserving their health. Give them flexible sick leaves, option of remote working, and overall standard wellness for the entire office. 

Take safety precaution

Make sure that your employees are all vaccinated. Provide them paid time off during the workday to get vaccinated as well as free transport to the nearby clinics. Make sure to record proof of vaccination. Take safety precautions by using one-way-system, social distancing, deep cleaning, regular testing, and more. Don’t get complacent just because the situation is getting better. 

Provide flexible working arrangements

Provide flexible working arrangements

A return to normality is important to keep the growth of your business. Hence, it is important to provide more flexibility to the working arrangements for your employees. Give the option of remote work from home, work from the office, and hybrid work mode. Remember that back to normal doesn’t always mean everything should return to the way it was before the pandemic. The world has shifted significantly and your business need to pivot accordingly to stay afloat.

Understand your team’s needs and concerns

Some of your employees might not feel as safe to be back to the office. Instead of giving them ultimatum or threat, it is best to provide them a sense of safety. Try to get better understanding the cause of their worries or concerns. Then, find more customized solutions to help achieve goals. Make sure that your approach in this allows your team to grow together safely. 

Build open communication with customers

Your customers should be in your top list priority. They also have their own worries regarding to the situation with the global pandemic. To make sure that you understand their needs, build open communication. Find as much information as possible because it can be what pave you to the right path with your business as well. Talking to your customers is a way to open the gate.

Owning A Property in Bali: Understand the Interior Game

Owning A Property in Bali - Understand the Interior Game

Having a good property in prime locations in Bali is not enough if you want your business to strike success. You need to take interior designing pretty seriously. For any short-term rental owner, working on Airbnb interior design is a must. Travelers today are getting increasingly spoiled for hundreds of choices for vacation rentals! Interior design that is unappealing and impracticable might have an impact on your occupancy rate and, as a result, your ROI.

A well-thought-out, appealing design, on the other hand, can encourage additional bookings. We’ve selected the top tips for styling your vacation rental that will help you create a beautiful location that will attract more guests and provide a memorable guest experience every time.

Think About Your Niche Before Decorating Your Bali Property

When it comes to interior design of villa rentals in Bali, it’s critical to keep your visitors’ wants in mind. You should identify a specific type of guests to target to make this assignment more practical.

This should be done before you start looking for furnishings because the sort of guest you choose will influence the design and furniture options. It should be made for the convenience of the niche you’ve chosen. Workationers, for example, will enjoy a comfortable working desk, whilst travelers with dogs (or children) will value a well-organized outside area.

Decorate the Vacation Rental Around A Theme

Decorate the Vacation Rental Around A Theme

You can choose a themed design to transform your Bali real estate into something spectacular. This strategy might also work well if you’re in a crowded market because it will help you stand out. If you have a coastal property, for example, you may go with the classic blue-white of go quirky with mermaid theme. 

Even if your area isn’t particularly congested, you might want to consider using a unique vacation rental interior design strategy because demand for unique vacation house in Bali is growing. According to Airbnb, searches for unusual stays are outnumbering searches for more typical options.

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Adjust the Interior Design to Your Villa Bali Area

The interior design of your property rental in Bali should represent the location of your house. If you have a rustic mountain home in Ubud or Kintamani, for example, it makes little sense to provide beach towels. In other words, you want to make sure that your style is appropriate for the location of your property.

Give A Personal Touch that Tells A Story

While many hosts believe that developing a general design that can appeal to any and all types of guests is a smart idea, this is not what guests desire.

Rather, houses with personalized touches that communicate a story about the host and place are more popular with visitors. You can achieve this impact by include a few odd, amusing pieces that inspire attention and intrigue, such as a little figurine or local ceramics.

Before You Start Your Small Business: 6 Tips from Professionals!

Before You Start Your Small Business- 6 Tips from Professionals!

Running a home-based business has a certain allure. You’re in charge of your own destiny. You have a lot of flexibility with your working hours. Because you don’t have to pay rent for a physical office, your costs are low. And you don’t have to ask anyone’s permission to do things like walk your dog when the spirit moves you.

However, not everyone is born with the ability to run a successful home-based business. Making a serious go of it necessitates meticulous planning and dedication. 

Are you getting ready to take the leap? Here are six suggestions to think before you make your small business a full-time gig. 

Start Out with Simple Business Plan

Make your business plan as simple as possible. A convoluted business plan can be the death knell for a fledgling small corporation. When you’re just starting out, it’s best to stick to a straightforward concept and method. If you can’t explain your product or service in a single sentence, it’s a hint that you need to simplify it.

Stay in Your Current Job

Maintain your current position. It’s normal to want to quit your day job right away and devote your full attention to a new business venture. While keeping your job while starting your business is difficult, having a steady income can allow you to save money. If start-up costs are higher than projected, this could be advantageous. Remember that even the most successful small enterprises aren’t always profitable straight immediately.

Take Advantage of the Opportunity

Although the world is full of people with outstanding business ideas, only a small number of them are prepared to take the effort to pursue them. Establish today if you truly want to start a business.

Keep Business and Pleasure Separate

Even if you don’t incorporate or form a separate LLC to preserve your personal assets, you should keep your business finances separate from your personal finances. Create a business-only bank account and a credit card that will only be used for business purposes. As you figure out the best approach to organize receipts and taxes for a small business, this will make your life a lot easier.

Learn from Other People in the Business

Find mentors, join like-minded groups, and learn everything you can about your sector and how to get from where you are to where you want to be. Attend industry-related events. When training opportunities arise, take advantage of them. Purchase expert-led courses. By learning from others who have gone before you, you will save a lot of time and money.

Learn Digital Marketing to Thrive in Current Market

Even if you manage a small local business, you need a strong online presence. A professional-looking website, an email list that allows you to contact with customers and prospects on a regular basis, and a presence on the social media sites that your consumers use are all required at the very least. While many of your clients will come to you by word of mouth, recommendations, or networking, you will still need a strong internet presence. The reason for this is that before deciding whether or not to contact you, potential consumers are likely to search you up on the internet. Customers and prospects may be enticed to buy from you or make repeat purchases if you provide coupons, special deals, and useful information to your email list.

Earning Passive Income From Property Investment

Earning Passive Income From Property Investment

If you aim to be a successful person, you need to take as many as opportunities while you can. And if you aim to be a successful person with financial independence, creating multiple revenue streams sounds like a good idea. And you have seen how the pandemic has affected almost everyone. And for those who have multiple revenue streams seem to be doing well during crisis because at least they have back up to keep them afloat until they can get back on track. Property investment can be your source of passive income if you can organize it right. 

Running a rental to gain passive income

You can run your business while earning passive income from renting out your property. If you are new to property investment, it may sound overwhelming because you think about how to properly rent it, how to organize it and keep it clean, how to promote it, and which location should you choose to buy a good property that attract people. And here are tips for you to organize your property investment properly:

Promote your property

Promotion today is not really a big deal because there are so many platforms you can use even for free. Internet is the largest platform you can use to market your space because it can reach larger audience. For the starter, you can make a website to look professional. Also, even though you have the third party, you can add some details on your own website. Or, you can also make a social media account specifically for your property to make it easier for your prospects to reach you out.

Keep everything organized nicely

Even though property investment is like your second child, you still need to organize it well. Make sure to create simple process to keep your time and documents properly organized. Make separate folder for your property investment so you can track it well. Also, set aside a specific amount of time for you to check on your rentals daily. You can do it for about thirty to sixty minutes a day to respond inquiries, update social media, etc. 

Add your personal touches to your rentals

Having clean and organized rental is like a basic. And you can level it up by making it more unique than the average rentals by adding your personal touches for your guests. For example, send your guests handwritten cards or arrival gift. You can also put some books and games or leave some snacks and beverages for them to enjoy during their stay. 

Make sure to keep your rental free of clutters

Decluttering your rental space is important to keep your guests comfortable during their stay. You don’t have to put unnecessary knick-knacks in your rental especially if they don’t have any emotional connection whatsoever. Even if you want to put something as decoration, keep it minimal. Give space for your guests to store their personal belongings. If your property is purely for rental, do not leave your personal items since they won’t be useful for your guests anyway.